Prototype
THE PROJECT
Creating a companion app for a bicycle vacation. The app is intended to function as a “one-stop information hub”, containing useful information on parameters such as distance cycled, how much CO2 emission has been reduced by cycling, and details about their current cycling routes.
ROLES
Client
Lokal Danmark
Year
2021
DUration
48 hours
Tools
THE PROJECT
Creating a companion app for a bicycle vacation. The app is intended to function as a “one-stop information hub”, containing useful information on parameters such as distance cycled, how much CO2 emission has been reduced by cycling, and details about their current cycling routes.
Client
Lokal Danmark
Year
2021
DUration
48 hours
ROLES
Tools
The mobile application offers users a useful companion app for their bicycle vacation in Denmark. The app provides users with a handy guide on everything related to their bicycle vacation.
The design process was agile, with four defined production stages:
A representation of the user journey,
from first login to the use of the application
from first login to the use of the application
Design process
Vibeke Petersen
Age: 56
Education: M.Sc Business Administration
Residence: Frederiksberg, Copenhagen
Occupation: Business Auditor
About
Vibeke bicycles to and from work everyday. She is focused on healthy living. She is digitally literate and checks her mail daily on her mobile device. She is active on Facebook.
Pain Points
Needs and Goals
VIsual toolkit
Typography
Inter
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Libre Baskerville
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VIsual toolkit
Colour
The selection of colors was inspired by the target audiences’ age group, based on color psychology. A more mature age group would gravitate to ‘mature’ colours. I chose purple because it represents exclusiveness, green to represent sustainability and black as a neutral color for text.
Light purple
RGB: 90 61 245
Hex: #5A3DF5
CMYK: 76 74 0 0
Pantone: 539C
Forest green
RGB: 34 139 34
Hex: #228b22
CMYK: 84 21 100 8
Pantone: 7607 C
Charcoal black
RGB: 39 37 37
Hex: #272725
CMYK: 70 66 64 70
Pantone: 344C
main pages
This page contains an overview of the user’s activity. There will be an overview over the user’s metrics with regard to their trip. Metrics such as distance traveled, CO2 emissions reduced, and the user’s equipment, such as details on the user’s electric bicycle’s model and its current battery level.
This screen will also feature an overview of activities taking place in the nearby location, and an overview of the user’s booked accomodation.
main pages
This page contains a detailed description of a particular event taking place in the user’s current location, for example the type of event, time and place and a written description of the event.
The page will also contain a link (if applicable) to the event provider’s external website, where they can find more information ,purchase tickets, or contact the provider.
main pages
Each user will have a profile that contains information about the user. This information will be used by Lokal Danmark in creating a customized experience for the user. This could include offers and discounts on local events, travel tips and useful parameters on the user’s activities.
Other information entered here could also include the user’s social media account information, which would then be used to integrate information generated by the app with the user’s social accounts, enabling them to share their experience with their social network.
Prototype