ABOUT THE PROJECT
Copenhagen Outdoor is an independent fitness company that offers its clients exercise around the city of Copenhagen outdoors, all year round.
The client needed a redesign of their logo, to be used for their marketing material and merchandise. This project resulted in the production of a new logo and a promotional flyer.
Client
Personal project
Year
2021
Duration
Four weeks
Tools
ABOUT THE PROJECT
Copenhagen Outdoor is an independent fitness company that offers its clients exercise around the city of Copenhagen outdoors, all year round.
The client needed a redesign of their logo, to be used for their marketing material and merchandise. This project resulted in the production of a new logo and a promotional flyer.
Client
Personal Project
Year
2021
DUration
Four weeks
Tools
Color
The selection of colors was inspired by the client stating that they wanted a neutral color palette in order to attract both male and female clients.
I chose these colors to create a neutral palette that could potentially appeal to prospective clients without visually suggesting a gender bias.
Dark blue
Dark pink
RGB: 209 118 108
Hex: #d27a6e
CMYK: 16 64 54 1
Pantone: 7607 C
Pastel green
RGB: 165 214 178
Hex: #a5d6b2
CMYK: 36 0 37 0
Pantone: 344 C
Typography
The client has a live website and it was important to maintain the client’s visual identity.
Therefore the Google Font Abel is used throughout the design in both the logotype, and also as body and heading text in the flyer.
Abel Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVXYZÅØÆ
abcdefghijklmnopqrstuvxyzåøæ
